89% increase in the number of weekly orders

Company

Trenyrkarna

Markets

CZ, SK

Industry

Fashion

Delivery

Pick-up points

Z-BOXes

Home delivery

+ 89 %

Weekly orders

6

Weeks

10 344

Orders shipped via Packeta

Campaign

Shipping with Zásilkovna for 1 CZK

The dual branding campaign of online store Trenyrkarna.cz and global digital platform for e-commerce Zasilkovna (member of Packeta Group) delivered great results and a massive increase in weekly order volume.

Dual-brand campaign

Social media

Promotion on all relevant social media channels of both brands Trenýrkárna + Zásilkovna (Facebook, Instagram, YouTube).

TV

Reaching a wider target group with TV campaigns. Over 10 000 spots in large local TVs such as Nova Group or Prima Group.

Radio

Radio campaigns helped reach even more consumers. More than 300 spots aired across some of the most popular Czech radios, like Fajn Radio or Hitradio City.

Cross-channel online marketing

Promotion of both brands across all relevant marketing channels (emailing, PPC, affiliate, display advertising, notifications).

Social media

Promotion on all relevant social media channels of both brands Trenýrkárna + Zásilkovna (Facebook, Instagram, YouTube).

TV

Reaching a wider target group with TV campaigns. Over 10 000 spots in large local TVs such as Nova Group or Prima Group.

Radio

Radio campaigns helped reach even more consumers. More than 300 spots aired across some of the most popular Czech radios, like Fajn Radio or Hitradio City.

Cross-channel online marketing

Promotion of both brands across all relevant marketing channels (emailing, PPC, affiliate, display advertising, notifications).

Results instead of promises

Campaign outcomes

145%

Year-on-year growth of user web visits

176%

Year-on-year growth of paid brand search

43%

Year-on-year increase in turnover

Year-on-year campaign comparison

What our campaign achieved

TV / Radio

  • 10 000+ spots in the largest local TVs

  • 300+ spots in popular Czech radios

  • Millions of views and impressions

  • Support in expansion and reaching customers from foreign markets (Slovakia)

The end. Thank you for your attention :)

All references

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