Turnover of 900 000 EUR in just 8 days

Company

4home

Markets

CZ, SK, HU, RO

Industry

Lifestyle

Delivery

Pick-up points

Z-BOXes

Home delivery

900 000 €

Gained in total turnover

8

Days

9 700+

Orders shipped via Zásilkovna (Packeta)

Campaign

Free Summer Shipping Days

The campaign of the lifestyle online store 4Home and the global digital platform for e-commerce Zasilkovna (member of Packeta Group) was scheduled for the last week of August with the aim of reviving the end of the holidays, and at the same time, strongly promoting the new service Zásilkovna Home which covered a significant part of the orders.

Dual-brand campaign

Social media

Promotion on all relevant social media channels of both brands 4home + Zásilkovna (Facebook, Instagram, YouTube).

CZ, SK, HU, RO markets

Reaching a wider target group with TV campaigns. More than 10 000 spots in large local TV channels like Nova Group and Prima Group.

All marketing chanels

Promotion across all marketing channels (emailing, PPC, affiliate, display, social media, PR, etc).

Cross-channel online marketing

35+ marketing activities implemented across all relevant marketing channels (emailing, PPC, affiliate, display advertising, notifications).

Social media

Promotion on all relevant social media channels of both brands 4home + Zásilkovna (Facebook, Instagram, YouTube).

CZ, SK, HU, RO markets

Reaching a wider target group with TV campaigns. More than 10 000 spots in large local TV channels like Nova Group and Prima Group.

All marketing chanels

Promotion across all marketing channels (emailing, PPC, affiliate, display, social media, PR, etc).

Cross-channel online marketing

35+ marketing activities implemented across all relevant marketing channels (emailing, PPC, affiliate, display advertising, notifications).

Results instead of promises

Outcome of the campaign

83%

Year-on-year increase of turnover

52%

Increase of orders within Zásilkovna Home

96%

Increased customer satisfaction

Campaign: Free Summer Shipping Days

Campaign achievements

Newsletter

Content campaign

  • 800 000+ contacts

  • A total of 20 sent emails

  • Average open rate of over 17%

  • 2 300 000 CZK direct accomplished turnover

The end. Thank you for your attention :)

Vse reference

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